{"id":5974,"date":"2026-07-29T12:43:52","date_gmt":"2026-07-29T10:43:52","guid":{"rendered":"https:\/\/oncourtiz.fr\/?page_id=5974"},"modified":"2026-07-30T17:06:04","modified_gmt":"2026-07-30T15:06:04","slug":"creer-sa-marque-de-cosmetique-lizeth-barrera-comblee","status":"publish","type":"page","link":"https:\/\/oncourtiz.fr\/index.php\/creer-sa-marque-de-cosmetique-lizeth-barrera-comblee\/","title":{"rendered":"Cr\u00e9er sa marque de cosm\u00e9tique : le parcours de Lizeth Barrera (Combl\u00e9e) | OnCourtiz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5974\" class=\"elementor elementor-5974\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42985fe7 e-flex e-con-boxed e-con e-parent\" data-id=\"42985fe7\" data-element_type=\"container\" data-e-type=\"container\" 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href=\"https:\/\/calendly.com\/nathanaelle-oustrain-oncourtiz\/30min\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenez un rdv<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2798e965 e-flex e-con-boxed e-con e-parent\" data-id=\"2798e965\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49fd921 e-con-full e-flex e-con e-child\" data-id=\"49fd921\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad8d115 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"3ad8d115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment elle a cr\u00e9\u00e9 sa marque de cosm\u00e9tique et tenu face \u00e0 une tr\u00e9sorerie tendue.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770f7290 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"770f7290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Bienvenue dans \u00ab Un m\u00e9tier qui fait vivre \u00bb, le podcast des entrepreneurs du quotidien qui veulent vivre de leur activit\u00e9 sans subir leurs chiffres.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Je suis Nathana\u00eblle, ancienne banqui\u00e8re et accompagnante en strat\u00e9gie financi\u00e8re et bancaire. Depuis plus de 15 ans, j&rsquo;aide des artisans, des commer\u00e7ants, des ind\u00e9pendants et professions lib\u00e9rales \u00e0 comprendre leurs chiffres, \u00e0 ma\u00eetriser et \u00e0 s\u00e9curiser leur tr\u00e9sorerie et \u00e0 se construire une activit\u00e9 qui les fait vraiment vivre.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ici, on ne parle pas de lev\u00e9e de fonds \u00e0 plusieurs millions ni de th\u00e9orie hors-sol. On parle de vraies vies : des fins de mois o\u00f9 la tr\u00e9sorerie est tendue, des prix qu&rsquo;on ne sait plus comment fixer, du manque de visibilit\u00e9, des rendez-vous avec la banque qu&rsquo;on appr\u00e9hende, et de cette question qui revient sans cesse : est-ce que mon m\u00e9tier va vraiment me faire vivre ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10b3a9dc e-con-full e-flex e-con e-child\" data-id=\"10b3a9dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-33534510 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"33534510\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ee7e5 elementor-widget elementor-widget-image-box\" data-id=\"d7ee7e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Nathana\u00eblle Oustrain<\/h5><p class=\"elementor-image-box-description\">Consultante business<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b1a150 e-flex e-con-boxed e-con e-parent\" data-id=\"8b1a150\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-124ca72 elementor-widget elementor-widget-html\" data-id=\"124ca72\" data-element_type=\"widget\" data-e-type=\"widget\" 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56.25%;\r\n            height: 0;\r\n            overflow: hidden;\r\n            max-width: 900px;\r\n            margin: 0 auto 30px;\r\n            border-radius: 12px;\r\n            box-shadow: 0 10px 40px rgba(0, 0, 0, 0.15);\r\n        }\r\n        .video-wrapper iframe {\r\n            position: absolute;\r\n            top: 0;\r\n            left: 0;\r\n            width: 100%;\r\n            height: 100%;\r\n            border-radius: 12px;\r\n        }\r\n        .video-caption {\r\n            text-align: center;\r\n            font-size: 1.1rem;\r\n            color: #555;\r\n            font-style: italic;\r\n            max-width: 700px;\r\n            margin: 0 auto;\r\n            line-height: 1.7;\r\n        }\r\n        \/* Responsive *\/\r\n        @media (max-width: 768px) {\r\n            .hero {\r\n                padding: 100px 20px 70px;\r\n            }\r\n            .hero h1 {\r\n                font-size: 1.9rem;\r\n            }\r\n            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Barrera, fondatrice de Combl\u00e9e<\/h2>\r\n            <p class=\"hero-subtitle\">De la Colombie \u00e0 Rennes, Lizeth a cr\u00e9\u00e9 Combl\u00e9e, une marque de cosm\u00e9tique naturelle. Financement, pr\u00eat d'honneur, tr\u00e9sorerie tendue, r\u00e9silience : la r\u00e9alit\u00e9 d'un lancement, avec l'accompagnement de Nathana\u00eblle Oustrain.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section Vid\u00e9o Podcast -->\r\n    <section class=\"video-section\">\r\n        <div class=\"container\">\r\n            <div class=\"video-wrapper\">\r\n                <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5FLu9M65hVU\" title=\"Un m\u00e9tier qui fait vivre, Lizeth Barrera (Combl\u00e9e)\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n            <\/div>\r\n            <p class=\"video-caption\">\ud83c\udfa7 \u00c9coutez l'\u00e9pisode complet : comment Lizeth a cr\u00e9\u00e9 sa marque de cosm\u00e9tique, financ\u00e9 sa R&D, travers\u00e9 une tr\u00e9sorerie tendue et relanc\u00e9 Combl\u00e9e.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section 1 : Naissance de l'id\u00e9e -->\r\n    <section class=\"content-section\">\r\n        <div class=\"container\">\r\n            <h2>Comment na\u00eet l'id\u00e9e de cr\u00e9er sa marque de cosm\u00e9tique ?<\/h2>\r\n            <h3>Le cas de Lizeth : une vocation port\u00e9e de la Colombie jusqu'\u00e0 Rennes<\/h3>\r\n            <p>Ing\u00e9nieure chimiste form\u00e9e en Colombie, Lizeth savait depuis tr\u00e8s jeune ce qu'elle voulait faire : cr\u00e9er une marque de cosm\u00e9tique. Elle vient se former en France en 2018, d\u00e9couvre l'entrepreneuriat lors d'un stage, puis l'incubateur \u00e9tudiant P\u00e9pite. Combl\u00e9e passe alors d'une id\u00e9e \u00e0 un vrai projet, align\u00e9 sur ses valeurs : une cosm\u00e9tique naturelle qui prend soin de la peau et de la plan\u00e8te, port\u00e9e par la biodiversit\u00e9 colombienne et une fabrication en Bretagne.<\/p>\r\n            <div class=\"quote-block\">\r\n                \u00ab Combl\u00e9e, c'est plus qu'un mot, c'est un sentiment. On se sent combl\u00e9 quand on r\u00e9alise quelque chose. C'\u00e9tait moi, en vrai, combl\u00e9e, en cr\u00e9ant ma marque. \u00bb\r\n            <\/div>\r\n            <h3>Ce que dit Nathana\u00eblle : une marque align\u00e9e sur sa vocation<\/h3>\r\n            <p>Ce qui rend un projet solide, c'est son alignement. Lizeth n'a pas choisi un march\u00e9 au hasard : elle a construit Combl\u00e9e autour de ce qui l'anime depuis toujours, ses racines et ses convictions. Cette coh\u00e9rence entre l'identit\u00e9 de la fondatrice et la marque est pr\u00e9cis\u00e9ment ce qui donne de la cr\u00e9dibilit\u00e9 et de la force \u00e0 un projet entrepreneurial.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section 2 : Financement -->\r\n    <section class=\"content-section\">\r\n        <div class=\"container\">\r\n            <h2>Comment financer la cr\u00e9ation d'une marque de cosm\u00e9tique ?<\/h2>\r\n            <h3>Le cas de Lizeth : apport personnel, pr\u00eat d'honneur et pr\u00eat bancaire<\/h3>\r\n            <p>Lizeth a financ\u00e9 Combl\u00e9e avec ses \u00e9conomies, un <strong>pr\u00eat d'honneur<\/strong> obtenu via la plateforme Initiative, puis un pr\u00eat bancaire. Financer de la R&D et de la production n'a rien d'\u00e9vident : les banques ont regard\u00e9 le projet comme de l'innovation, c'est-\u00e0-dire un produit qui n'existe pas encore. Ses dipl\u00f4mes d'ing\u00e9nieure et sa ma\u00eetrise de la formulation ont apport\u00e9 la cr\u00e9dibilit\u00e9 qui a d\u00e9bloqu\u00e9 le financement, avec un diff\u00e9r\u00e9 d'un an cal\u00e9 sur le temps de d\u00e9veloppement.<\/p>\r\n            <div class=\"quote-block\">\r\n                \u00ab Les banques consid\u00e9raient que c'\u00e9tait un peu comme de l'innovation. Financer de l'innovation, c'est financer un produit qui n'existe pas encore. \u00bb\r\n            <\/div>\r\n            <h3>Ce que dit Nathana\u00eblle : financer l'innovation, c'est prouver sa cr\u00e9dibilit\u00e9<\/h3>\r\n            <p>Un projet qui finance \u00e0 la fois sa recherche et sa production est difficile \u00e0 d\u00e9fendre en banque. Le <strong>pr\u00eat d'honneur<\/strong> aide \u00e0 constituer l'apport et \u00e0 cr\u00e9dibiliser le dossier. Et face \u00e0 un produit qui n'existe pas encore, ce qui rassure le financeur, c'est la comp\u00e9tence du porteur : ici, une formation d'ing\u00e9nieure et un vrai savoir-faire de formulation. C'est cette expertise qui a transform\u00e9 une id\u00e9e en dossier finan\u00e7able.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- CTA T\u00e9l\u00e9chargement -->\r\n    <section class=\"cta-download\">\r\n        <div class=\"container\">\r\n            <h3>\ud83d\udcca T\u00e9l\u00e9chargez votre bo\u00eete \u00e0 outils de pilotage pour entrepreneurs<\/h3>\r\n            <p>Un outil simple et concret pour suivre vos chiffres, piloter votre tr\u00e9sorerie et prendre vos d\u00e9cisions sereinement, comme Lizeth apprend \u00e0 le faire avec Nathana\u00eblle.<\/p>\r\n            <a href=\"https:\/\/preview.mailerlite.io\/forms\/2023974\/175968560455091354\/share\" class=\"cta-button\" target=\"_blank\">\r\n                <span class=\"cta-icon\">\ud83d\udce5<\/span>Recevoir la bo\u00eete \u00e0 outils gratuite\r\n            <\/a>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section 3 : Retard & tr\u00e9sorerie -->\r\n    <section class=\"content-section\">\r\n        <div class=\"container\">\r\n            <h2>Que faire quand le lancement prend du retard et que la tr\u00e9sorerie se tend ?<\/h2>\r\n            <h3>Le cas de Lizeth : six mois de retard, des \u00e9ch\u00e9ances et z\u00e9ro chiffre d'affaires<\/h3>\r\n            <p>La R&D, pr\u00e9vue sur un an, a pris un an et demi : la r\u00e9glementation cosm\u00e9tique europ\u00e9enne impose de nombreux tests, et les d\u00e9lais se sont allong\u00e9s. R\u00e9sultat, pendant six mois, les \u00e9ch\u00e9ances du pr\u00eat tombaient sans aucun chiffre d'affaires en face. Une partie du pr\u00eat destin\u00e9e \u00e0 la communication a servi \u00e0 rembourser ces premi\u00e8res mensualit\u00e9s, r\u00e9duisant d'autant le budget marketing au moment du lancement, en d\u00e9cembre 2024.<\/p>\r\n            <div class=\"quote-block\">\r\n                \u00ab Pendant six mois, les \u00e9ch\u00e9ances commen\u00e7aient \u00e0 sortir et il n'y avait pas de chiffre d'affaires. Une partie du pr\u00eat a d\u00fb financer ces premi\u00e8res mensualit\u00e9s. \u00bb\r\n            <\/div>\r\n            <h3>Ce que dit Nathana\u00eblle : la r\u00e9silience se pr\u00e9pare avec la tr\u00e9sorerie<\/h3>\r\n            <p>Au d\u00e9marrage, on id\u00e9alise souvent le calendrier. Les d\u00e9lais d\u00e9rapent, mais les \u00e9ch\u00e9ances, elles, tombent \u00e0 date. C'est l\u00e0 que se joue la <strong>r\u00e9silience<\/strong> : anticiper des retards de d\u00e9veloppement, garder une r\u00e9serve de tr\u00e9sorerie pour absorber les mois sans chiffre d'affaires, et ne pas caler tout son budget de communication sur un lancement \u00e0 l'heure. La tr\u00e9sorerie n'est pas un d\u00e9tail, c'est ce qui permet de tenir.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section 4 : Se faire conna\u00eetre -->\r\n    <section class=\"content-section\">\r\n        <div class=\"container\">\r\n            <h2>Comment se faire conna\u00eetre avec un petit budget marketing ?<\/h2>\r\n            <h3>Le cas de Lizeth : le storytelling et l'op\u00e9ration sauvetage<\/h3>\r\n            <p>Sans les 3 000 euros par mois qu'on lui conseillait pour la publicit\u00e9, Lizeth a mis\u00e9 sur son histoire. Elle a lanc\u00e9 une campagne \u00ab op\u00e9ration sauvetage Combl\u00e9e \u00bb sur Ulule, s'est film\u00e9e, a parl\u00e9 de son parcours et de ses difficult\u00e9s, un choix rare quand tout le monde n'affiche que ses victoires. De nouvelles personnes ont command\u00e9 chaque jour, et beaucoup sont devenues des clientes fid\u00e8les.<\/p>\r\n            <div class=\"quote-block\">\r\n                \u00ab J'ai pris la d\u00e9cision de parler des difficult\u00e9s. Combl\u00e9e, c'est moi, c'est mon histoire. Les gens ont accroch\u00e9 \u00e0 mon univers et ont test\u00e9 les produits. \u00bb\r\n            <\/div>\r\n            <h3>Ce que dit Nathana\u00eblle : l'authenticit\u00e9 est un actif<\/h3>\r\n            <p>Quand le budget publicitaire manque, l'histoire du fondateur devient le meilleur levier. Les clients cherchent aujourd'hui de l'authenticit\u00e9 et des valeurs. Oser parler de soi, de son parcours et m\u00eame de ses difficult\u00e9s cr\u00e9e un lien qu'aucune publicit\u00e9 n'ach\u00e8te. Cette communaut\u00e9 est plus lente \u00e0 construire, mais elle est aussi plus fid\u00e8le.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section 5 : Fid\u00e9lisation & distribution -->\r\n    <section class=\"content-section\">\r\n        <div class=\"container\">\r\n            <h2>Comment fid\u00e9liser en cosm\u00e9tique et b\u00e2tir sa distribution ?<\/h2>\r\n            <h3>Le cas de Lizeth : un taux de rachat \u00e9lev\u00e9 et une distribution B2B<\/h3>\r\n            <p>En cosm\u00e9tique, le plus dur est de faire revenir le client. Combl\u00e9e affiche un <strong>taux de rachat autour de 27 %<\/strong>, l\u00e0 o\u00f9 l'univers tourne plut\u00f4t autour de 15 %. C\u00f4t\u00e9 distribution, Lizeth vend en direct sur son site (commande exp\u00e9di\u00e9e en 24 heures, mot manuscrit gliss\u00e9 dans le colis) et via 7 \u00e0 8 concept stores et instituts, appuy\u00e9e par des agents commerciaux en r\u00e9gion.<\/p>\r\n            <div class=\"quote-block\">\r\n                \u00ab J'ai un taux de rachat autour de 27 %, quand la cosm\u00e9tique tourne plut\u00f4t autour de 15 %. Le produit est excellent, la satisfaction est l\u00e0. \u00bb\r\n            <\/div>\r\n            <h3>Ce que dit Nathana\u00eblle : un client fid\u00e8le vaut de l'or<\/h3>\r\n            <p>Fid\u00e9liser co\u00fbte moins cher que conqu\u00e9rir, et un taux de rachat \u00e9lev\u00e9 est un signal fort de valeur produit. La difficult\u00e9 de Lizeth n'est pas la qualit\u00e9 ni la fid\u00e9lit\u00e9 : c'est la visibilit\u00e9, trouver de nouveaux clients \u00e0 convertir. Combiner vente directe et distribution B2B multiplie les points de contact et fait conna\u00eetre la marque sur le territoire.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- CTA T\u00e9l\u00e9chargement Milieu -->\r\n    <section class=\"cta-download\">\r\n        <div class=\"container\">\r\n            <h3>\ud83c\udf81 Votre bo\u00eete \u00e0 outils de pilotage entrepreneur<\/h3>\r\n            <p>Suivez votre tr\u00e9sorerie, vos \u00e9ch\u00e9ances et votre d\u00e9veloppement commercial avec clart\u00e9, et prenez vos d\u00e9cisions de financement en confiance.<\/p>\r\n            <a href=\"https:\/\/preview.mailerlite.io\/forms\/2023974\/175968560455091354\/share\" class=\"cta-button\" target=\"_blank\">\r\n                <span class=\"cta-icon\">\u2b07\ufe0f<\/span>T\u00e9l\u00e9charger la bo\u00eete \u00e0 outils gratuite\r\n            <\/a>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section 6 : Banque & investisseur -->\r\n    <section class=\"content-section\">\r\n        <div class=\"container\">\r\n            <h2>Que faire quand la banque ne suit pas et qu'il faut un boost de tr\u00e9sorerie ?<\/h2>\r\n            <h3>Le cas de Lizeth : tribunal de commerce et ouverture \u00e0 un investisseur<\/h3>\r\n            <p>Malgr\u00e9 un chiffre d'affaires multipli\u00e9 par dix entre le d\u00e9but et la fin 2025, ce n'\u00e9tait pas assez pour les \u00e9ch\u00e9ances. La banque tardait \u00e0 suspendre les pr\u00e9l\u00e8vements. Lizeth a \u00e9chang\u00e9 avec le pr\u00e9sident du tribunal de commerce, qui l'a accompagn\u00e9e pour obtenir cette suspension et redonner de l'air \u00e0 sa tr\u00e9sorerie. Aujourd'hui, elle s'ouvre \u00e0 un investisseur qui partage ses valeurs pour financer le d\u00e9veloppement.<\/p>\r\n            <div class=\"quote-block\">\r\n                \u00ab Entre le d\u00e9but et la fin 2025, mon chiffre d'affaires a fait fois dix. C'\u00e9tait \u00e9norme, mais pas encore suffisant pour faire face aux \u00e9ch\u00e9ances. \u00bb\r\n            <\/div>\r\n            <h3>Ce que dit Nathana\u00eblle : la tr\u00e9sorerie d'abord, puis le d\u00e9veloppement<\/h3>\r\n            <p>Lancer une marque dans un univers hyper concurrentiel prend du temps, et la pression financi\u00e8re rend ce temps difficile \u00e0 financer. Des dispositifs existent pour redonner de l'air : r\u00e9\u00e9chelonner, mobiliser le tribunal de commerce, chercher un investisseur pour un boost de tr\u00e9sorerie. L'essentiel est de pr\u00e9server la dynamique commerciale : tant qu'il y a des clients et des ventes, il y a un march\u00e9 \u00e0 financer.<\/p>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- Section 7 : \u00c0 retenir -->\r\n    <section class=\"content-section\">\r\n        <div class=\"container\">\r\n            <h2>\u00c0 retenir de ce parcours<\/h2>\r\n            <h3>Les enseignements de Lizeth<\/h3>\r\n            <p><strong>Cr\u00e9er sa marque de cosm\u00e9tique commence par l'alignement.<\/strong> Combl\u00e9e est n\u00e9e des valeurs et des racines de sa fondatrice, pas d'une opportunit\u00e9 de march\u00e9.<\/p>\r\n            <p><strong>Financer l'innovation demande de la cr\u00e9dibilit\u00e9.<\/strong> Pr\u00eat d'honneur, pr\u00eat bancaire, apport personnel : le dossier tient parce que l'expertise est r\u00e9elle.<\/p>\r\n            <p><strong>Les d\u00e9lais d\u00e9rapent, pas les \u00e9ch\u00e9ances.<\/strong> La tr\u00e9sorerie doit absorber les mois sans chiffre d'affaires.<\/p>\r\n            <p><strong>Sans budget publicitaire, l'histoire du fondateur devient le moteur.<\/strong> Authenticit\u00e9 et communaut\u00e9 fid\u00e8le valent mieux qu'une pub qu'on ne peut pas se payer.<\/p>\r\n            <p><strong>Un taux de rachat \u00e9lev\u00e9 prouve la valeur ; la visibilit\u00e9 reste le vrai combat.<\/strong> Direct et B2B se compl\u00e8tent.<\/p>\r\n            <div class=\"quote-block\">\r\n                \u00ab Pour tenir, il faut un amour fou pour son projet. Il y aura toujours des difficult\u00e9s, mais si on aime ce qu'on fait, on peut aller tr\u00e8s loin. \u00bb\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- CTA Final -->\r\n    <section class=\"cta-section\">\r\n        <h2>Vous voulez faire le point sur votre activit\u00e9 ?<\/h2>\r\n        <p>Financement, pr\u00eat d'honneur, tr\u00e9sorerie, d\u00e9veloppement commercial, b\u00e9n\u00e9ficiez d'un accompagnement personnalis\u00e9 pour piloter votre activit\u00e9 sereinement et prendre vos d\u00e9cisions avec confiance.<\/p>\r\n        <a href=\"https:\/\/calendly.com\/nathanaelle-oustrain-oncourtiz\/30min\" class=\"cta-button\">Prendre rendez-vous<\/a>\r\n    <\/section>\r\n    <!-- Footer -->\r\n    <div class=\"footer\">\r\n        <p>\u00a9 2026 Nathana\u00eblle Oustrain, OnCourtiz &nbsp;\u2022&nbsp; Un m\u00e9tier qui fait vivre<\/p>\r\n    <\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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href=\"http:\/\/www.studio-a5.fr\">2026\u00a9 Cr\u00e9ation du site : www.studio-a5.fr<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prenez un rdv Comment elle a cr\u00e9\u00e9 sa marque de cosm\u00e9tique et tenu face \u00e0 une tr\u00e9sorerie tendue. Bienvenue dans \u00ab Un m\u00e9tier qui fait vivre \u00bb, le podcast des entrepreneurs du quotidien qui veulent vivre de leur activit\u00e9 sans subir leurs chiffres. Je suis Nathana\u00eblle, ancienne banqui\u00e8re et accompagnante en strat\u00e9gie financi\u00e8re et bancaire. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5033,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5974","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9er sa marque de cosm\u00e9tique : le parcours de Lizeth Barrera (Combl\u00e9e) | OnCourtiz<\/title>\n<meta name=\"description\" content=\"Lizeth Barrera, fondatrice de Combl\u00e9e, raconte la r\u00e9alit\u00e9 de cr\u00e9er sa marque de cosm\u00e9tique : pr\u00eat d&#039;honneur, financement bancaire, tr\u00e9sorerie tendue et r\u00e9silience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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